Ajir Research
Structured intelligence for the age of infinite media.
Social media has outpaced human cognition.
Short-form video, generative AI, and engagement-optimized algorithms have created an environment where information moves faster than verification, reasoning, or understanding.
The result is not only misinformation — it is epistemic fatigue: a gradual erosion of the ability to question, contextualize, and think independently.
Ajir Research exists to address this.
What we’re building
Ajir Research is developing Noema, an AI-augmented social intelligence platform designed to transform raw media into structured, verifiable knowledge.
Noema performs multimodal analysis of short-form content — video, audio, text, and metadata — to extract meaning, assess credibility, and surface context directly at the point of consumption.
Instead of requiring users to leave the feed to “do research,” reasoning is embedded into the feed itself.
Design principles
- The user interacts with information, not virality
- AI is used for analysis, not content flooding
- Knowledge compounds instead of disappearing into timelines
- Misinformation is flagged contextually, not retroactively policed
- The system is designed to think with the user, not for them
How Noema works
Noema operates as a session-persistent, infinite-scroll system with no hard endpoints.
As users consume content:
- Engagement signals are recorded
- Context is constructed in real time
- AI overlays generate structured understanding
- Verified references are surfaced where uncertainty exists
Every meaningful interaction becomes part of an evolving knowledge graph — automatically documented, updated, and retrievable.
Why this matters
The current trajectory of generative AI risks producing passive users — individuals who consume answers without understanding how those answers were formed.
Ajir Research is designed to reverse that trajectory.
Friction is restored where it matters — in reasoning — while friction is removed everywhere else.
This is not post-deliberative cognition.
It is reasoning augmentation.
Status
Ajir Research is currently in active system design and early development.
Noema, the first platform developed by the lab, is in early architectural and prototyping stages.
Current focus areas include:
- Core system architecture
- Multimodal analysis pipelines
- Feed-level reasoning interfaces
- Documentation-first development
There is no public product release at this time.
Join us
We are selectively connecting with:
- Researchers
- Engineers
- Early collaborators
- Institutions aligned with content literacy and knowledge integrity
If you believe the future of intelligence is augmented, not automated, you will feel at home here…